The “New Phone Feeling” promotion, which locks customers into returning ... of opening a new box and getting a new piece of exciting technology”. ... Nonetheless, it was not until Bernays came on the scene after World War I ...
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Source: http://www.brisbanetimes.com.au/comment/telstra-we-do-not-need-a-new-phone-every-year-20140404-zqq0n.html
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